How to Find Those Niche Markets Your Business Can't Afford to Overlook
Copyright 2005 Cutts Group, llc
How many niche markets are perched right under your nose?
...markets you've been overlooking? Hey, take a look at the
customers you have right now. Are there any groups that
stick out in your mind? Now let me ask you this...Do your
advertisements and sales cater to any of these groups?
When I say niche markets, if small businesses, nurses, or
homeowners comes to  mind... you're thinking too broadly.
Exactly what is a niche market?
Niche Markets Are:
1. Individuals within a group that you can identify by the
same interests and needs.
2. Individuals who are looking for your product.
3. Individuals you have the ability to compel to do
business with you, rather than your competitor.
4. Individuals that you can easily reach
5. A group that is large enough to do the amount of
business you need.
6. A group that is small enough to be overlooked by your
competition.
The greatest value of niche markets is that they enable you
to target your sales messages precisely. And yes, the more
narrowly you define your market, the easier it is going to
be to address the needs within the niche.
 How Do You Find Niche Markets?
Of course, the first place to start is with a list of the
customers you already have! Dig around. Are there any
similarities that seem to stand out to you?
Another method involves listing the benefits of your
product or service. Think about it... which prospects would
benefit the most from this list of benefits? A narrow group
of people should begin to emerge. That is your niche market.
How Do You Reach Niche Markets?
Get to know them! First you've got to understand the
language of each segment of your clientelle. Yeah, they may
all be speaking English, but they have their own vocabulary
and style that only an insider is privy to. Get inside the
circle...it's the only way to really gain insight to their
special needs.
Insiders get the real scoop on things that outsiders never
even know exist. When your customers see you as “one of us”
you'll be way ahead of the competition. Your customers will
have a loyalty toward you that your competitor will not be
able to break through...even with lower prices...because
you are the one who understands their needs!
Marketers are always looking for low-cost ways to boost
sales volume and profits...it's in their blood...part of
who they are. They can't resist the urge to find, explore
or invent another method to increase the value of their
business...and most of them know that there are niche
markets all around - just waiting to be discovered.
ABOUT THE AUTHOR
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours
find new customers and increase sales to current customers.
Allyn is a marketing and sales fanatic, providing
measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally
with clients to design and deliver off-line and on-line
direct marketing strategies that focus on metrics and
measurable results. You can learn more about Allyn Cutts athttp://www.AllynCutts.com and you can call 610.437.4106
between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Resources
Marketing Software
ViewletBundle (ViewletBuilder Pro and ViewletCam)
Net Prospector Professional
OfficeReady Professional 3.0 - 25 User License
MULTI USER PKG-DEVELOPING A MARKETING PLAN:SCANS 2000
Dynamic MailCommunicator (Pro)
EmailUnlimited 6.0 Professional Edition
Marketing Hardware
MAGICARD AVALON 100 ID CARD PRINTER BY ULTRA ELECTRONICS
Books
Marketing Basics
Rand McNally 2006 Commercial Atlas & Marketing Guide
Consumer Atlas & Marketing Guide 2005 
International Marketing Forecasts: 2005 / 2006
European Marketing & Data Statistics 2006
International Marketing Forecasts: 2004/2005
European Marketing Information Sourcebook
Latin American Marketing Information Sourcebook
China Marketing Data and Statistics
Industry Directories
World Directory of Marketing Information Sources
World Cosmetics & Toiletries Marketing Directory 2005
World Food Marketing Directory
World Drinks Marketing Directory
Pharmaceutical Marketing: A Practical Guide 
Direct Marketing Market Place 2007: The Networking Source of the Direct Marketing Industry
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