Joint Ventures For Increased Profits
by Douglas Titchmarsh
Joint ventures for increased profits...
It was a revelation for me to come to the conclusion that not
all marketers online are my competition. It was a 180 degree
shift in thinking which prompted me to join up with another
marketer and work together to improve both of our profits.
Joint venture was one of the big buzzwords (phrases) of 2005,
and since I tried it for  myself, I can now understand why.
Previous to doing my first Joint venture (or JV as us marketers
like to call them) I looked at anyone who was selling anything
online as competition, someone to beat to the sale.
It was a few months ago, Joe Hebert asked me to work with him
on a project, and when we got talking, his idea was one which I
had already started but put on the backburner, namely a
membership site.
Joe had a lot of resources which I'd needed, including a great
webhosting deal, and loads of information products to put into
a membership site. I had a domain name
(http://monthlyinfoproducts.com) and all the site layout, and
graphics ready to go. The  reason I hadn't gone further is
because I didn't have the capital to add what I thought would
be enough products to the site, which my new partner did. I
also didn't have the time to upload all the products, my new
Joint venture partner did.
My JV partner didn't have an email list to promote a new
venture to, and didn't have the knowledge to get the scripts
running to make the site automated. I had those skills, and
resources, so we teamed up.
In just a few days we had a new membership site at http://www.monthlyinfoproducts.com , up and running and taking
orders. Joe took care of the hosting and products, I took care
of the design and promoting to a warm prospect list. Together
we are making it work, where singly we had both struggled.
Now look at your own marketing, and online activities and see
if you have some way in which a joint venture with someone
could benefit your business. Maybe you need someone who can
setup a script, or website, or you have some ideas which need a
particular talent you don't have, you can barter with someone
else who has what you need to make a profitable partnership
which works for both of you without paying out hard cash for
it.
Don't make the mistake I made, see everyone as a potential
partner in profit, instead of an opponent to defeat. Start
doing some joint ventures, you won't necessarily halve your
profits, and you may well make more by sharing the work with
someone.
ABOUT THE AUTHOR
Douglas Titchmarsh and Joe Hebert run several sites including http://dawghost.com, http://www.thediscountebookstore.com and their joint venture
http://www.monthlyinfoproducts.com
Resources
Marketing Software
ViewletBundle (ViewletBuilder Pro and ViewletCam)
Net Prospector Professional
OfficeReady Professional 3.0 - 25 User License
MULTI USER PKG-DEVELOPING A MARKETING PLAN:SCANS 2000
Dynamic MailCommunicator (Pro)
EmailUnlimited 6.0 Professional Edition
Marketing Hardware
MAGICARD AVALON 100 ID CARD PRINTER BY ULTRA ELECTRONICS
Books
Marketing Basics
Rand McNally 2006 Commercial Atlas & Marketing Guide
Consumer Atlas & Marketing Guide 2005 
International Marketing Forecasts: 2005 / 2006
European Marketing & Data Statistics 2006
International Marketing Forecasts: 2004/2005
European Marketing Information Sourcebook
Latin American Marketing Information Sourcebook
China Marketing Data and Statistics
Industry Directories
World Directory of Marketing Information Sources
World Cosmetics & Toiletries Marketing Directory 2005
World Food Marketing Directory
World Drinks Marketing Directory
Pharmaceutical Marketing: A Practical Guide 
Direct Marketing Market Place 2007: The Networking Source of the Direct Marketing Industry
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