2 Sure-Fire Methods Proven To Convert More Customers
Copyright 2006 Cutts Group, llc
If you're a marketer your number one concern is customers.
You've probably read and heard a million and one ideas
about how to build relationships, retain customers, create
a list of potential customers, and inspire consmer loyalty.
But the tough question is, "How do I convert prospects into
customers?"
There are a lot of people out there who see your ads, think
about them, and maybe even say, "I ought to..." They're
just waiting to be convinced to to do something about it.
There is something you can do to get them moving!
1. Improve Your Offer
No on can pass up the deal that’s “too good to resist.”
Think about it... how often do your customers want your
product, but just want something else a little more? That
leaves you with a long list of “almost sales” that have the
potential to be converted into real sales and profit.
Sweeten the deal. Make the offer so good they can’t resist
it.
Now, I’m in no way suggesting that you drop your prices to
sweeten the deal. You can just as easily load it up with
bonuses to increase the perceived value without cutting
away at your profit. Bonuses motivate sales, maybe even
more than cut prices.
Don’t let them lollygag. Yeah, get them into the store
pronto with a deadline. They may have to put a competitors
purchase on hold to get your deal, but hey... what’s wrong
with that?
2. Follow Up
How would you like to increase your sales by more than 50
percent? Yeah, it sounds good! There’s really a very simple
tactic that you can implement... follow ups.
Chances are, prospective customers aren’t going to buy your
product the first time they see or hear about it. Maybe
it’ll be the third or fourth, but they have to hear from
you that third or fourth time before they actually become a
customer. Do you have a follow up system in place?
Simply contact the “almost customer” every month with a new
offer, or give them more information about the product they
are showing interest in. It doesn’t have to be an intricate
process. Keeping the contact there goes a long way toward
building trust... the key to finding life-long customers.
Internet Marketers experience a high number of customers
who browse their site, then click away. You can’t follow up
without some form of contact information. A great way to
gather the info you need is to offer a free ebook or
informative report that consumers will find of interest.
Once they’ve given you the information to email them the
product, you have what you need to keep in contact, and
work on converting them into loyal customers.
Personalize as much as possible. If you can get the
firstname of your customer... great! Personalized messages
have greater appeal than “addressed to occupant” messages.
ABOUT THE AUTHOR
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours
find new customers and increase sales to current customers.
Allyn is a marketing and sales fanatic, providing
measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally
with clients to design and deliver off-line and on-line
direct marketing strategies that focus on metrics and
measurable results. You can learn more about Allyn Cutts at
http://www.AllynCutts.com and you can call 610.437.4106
between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Resources
Marketing Software
ViewletBundle (ViewletBuilder Pro and ViewletCam)
Net Prospector Professional
OfficeReady Professional 3.0 - 25 User License
MULTI USER PKG-DEVELOPING A MARKETING PLAN:SCANS 2000
Dynamic MailCommunicator (Pro)
EmailUnlimited 6.0 Professional Edition
Marketing Hardware
MAGICARD AVALON 100 ID CARD PRINTER BY ULTRA ELECTRONICS
Books
Marketing Basics
Rand McNally 2006 Commercial Atlas & Marketing Guide
Consumer Atlas & Marketing Guide 2005
International Marketing Forecasts: 2005 / 2006
European Marketing & Data Statistics 2006
International Marketing Forecasts: 2004/2005
European Marketing Information Sourcebook
Latin American Marketing Information Sourcebook
China Marketing Data and Statistics
Industry Directories
World Directory of Marketing Information Sources
World Cosmetics & Toiletries Marketing Directory 2005
World Food Marketing Directory
World Drinks Marketing Directory
Pharmaceutical Marketing: A Practical Guide
Direct Marketing Market Place 2007: The Networking Source of the Direct Marketing Industry
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