7 Tips for Better Business Cards
more about marketing from BIG Mike McDaniel
Your business card can be your most powerful
advertising and marketing tool. Get your card into the
hands of people who can do business with you and profit
is sure to follow.
The little card is often taken for granted and not
given the thought it deserves. Since it plays such a
big role in the impression you make, both it, and you,
should not make mistakes.
Just look at that big pile of cards you have collected
over the years and you will see a bunch that "just
don't get it". They stand out like a parking ding in a
new Cadillac.
Consider these 7 points before you order more cards.
Put YOU in the Middle
Your name is the most important part of the card
put it in the middle and big enough to see
without granny glasses.
Forget the Beeper Number
One phone number and one eMail is enough.
Be sure to put your website on the card, too.
Some cards work great without a street address.
Do you need it on your card? Why?
Use Both Sides
The back of the card can be used to reinforce your
selling proposition. Think of your card as a
little newspaper ad. Use both sides.
Click here to order your Business Cards!
Stick with White
White, glossy, shiny cards say "Business".
Pastels and swirls say "Avon Lady".
Never Leave Home Without One
Always carry a supply of cards. You never know.
Keep them handy in a ready pocket, not tucked
away at the bottom of a bag. You should be able to
present one with a flourish on demand. Keep a backup
stack in the car.
Present It with A FLAIR
Practice offering your card with BOTH hands.
It makes a BIG impact. You goal is to get people
to remember you and save your card. Do that by
using both hands.
Throw 'em Away When ANYTHING Changes
If one itty bitty snippet of information on your card
changes, the cards are obsolete and should be pitched
and new ones printed, pronto.
Get some new cards and don't scrimp on anything. A few
more bucks can make a lot more down the line.
To learn more about how to make your business card
the most powerful tool in your marketing arsenal, visit
http://bigideasgroup.com/html/business_cards.html
ABOUT THE AUTHOR
©2006 BIG Mike McDaniel, All Rights Reserved
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow
with promotions, special reports, mastermind
groups, seminars and consulting. Subscribe to "BIG
Ideas for Small Business" Newsletter
MailTo:SignUp@BigIdeasGroup.com
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